诚征加盟 合作伙伴：加盟热线：0592-5053757 客服热线：400-8818-776 福建川和茶业有限公司 Fujian chuanhe tea co.,ltd. 地址：厦门市同安工业集中区同明路28号 电话：0592-5360768 传真：0592-5582600 网址：http://www.fjchuanhe.com 上海世博会福建馆指定铁观音用茶 广州亚运会中国男乒热身赛唯一指定用茶 Tat-Kuan-Yin Tea Appointed as the Exclusive Tea for Fujian Pavilion of Expo 2010 Shanghai China Exclusive Tea for the Chinese National Table Tennis Team in the Guangzhou Asian Games 川和茶业品牌形象代言人 著名影星 胡静 Brand Image Spokesman of Chuanhe Tea: Hu Jing, a famous film star 企业简介 『川和茶』,源自于安溪祖辈经营的茶行，主营铁观音，兼营各类名优茶。历经岁月沧桑和时代变迁，川和人积累了丰富的制茶经验，并始终致力于开发香高韵正的好茶。 　　福建川和茶业有限公司成立于2007年，集种植、采制、研发、生产、销售经营为一体，拥有数千亩生态乌龙茶基地和现代化的生产加工厂。川和人志向高远，以打造茶行业领军企业为发展目标，通过祖辈传承的精湛传统制茶技艺融合现代生产工艺，严格执行绿色产品生产标准，开发出一系列口味独特、甘香怡人的茶产品，产品全部通过“QS”认证。优秀的管理团队以现代企业经营理念和管理模式，从技术、人才、产品、市场、品牌全方位着手，不断提高企业综合竞争力，引领茶的现代消费观念，赋予传统的茶产品以新的生命和活力！ 　　“川和茶”主营铁观音，产品范围涵盖乌龙茶（清香、浓香型铁观音）系列、大红袍系列、红茶系列、普洱系列以及茶食品、茶具等。市场定位于中高端消费，满足商政、节庆礼品和日常消费需求。自2008年进入厦门市场，依托其专业运作、财富共享的加盟优势，在业内引起了一轮加盟热潮，目前在全国各区域的开店速度逐步加快。 　　2010年，川和茶荣膺“上海世博会福建馆指定铁观音用茶”、“广州亚运会中国男乒热身赛唯一指定用茶”，成为茶行业首个同时借势世博会、亚运会，获得双高荣誉的茶企。这是企业遵循“绿色、创新、和谐、进取”品牌理念的体现，也是企业品牌和实力得到长足发展的见证。目前，公司已经将发展步伐拓展到福州和省外，还将进一步向全国发展。川和茶本着勇敢与创新、远见与责任的专业精神，将坚持产品和服务的创新，致力于通过连锁品牌经营与加盟商精诚合作，共谋发展，将川和打造成茶行业的领军企业。 Chuanhe Tea originates from the tea firm handed down from generation to generation. The firm deals primarily in Tat-Kuan-Yin Tea and concurrently in various famous teas. After historical shifts and the vicissitudes of time, Chuanhe has gained rich experiences in tea making and always dedicated itself to developing aromatic quality tea. common development, will result in Sichuan and playing tea industry leader . Founded in 2007, Fujian Chuanhe Tea Co., Ltd specializes in plantation, collecting, processing, development, production and sales of tea products. The company boats of thousands of acres of oolong tea plantation base and a modernized production and processing factory. Standing high and aiming far, Chuanhe is striving for the leadership in the tea industry. By integrating masterful traditional tea-making techniques with modern production process, and strictly implementing the production standards of green products, Chuanhe has developed a series of tea products with unique taste and pleasant aroma. All of our products are QS certified. Taking pride in our excellent management team, modern management philosophy and mode, we focus on technology, talents, products, market and brand in an effort to constantly improve our overall competence, develop a modern concept of tea consumption and inject new life and vitality into traditional tea products. “Chuanhe Tea deals primarily in Tat-Kuan-Yin Tea. The company’s products cover oolong tea series (scented and aromatic Tat-Kuan-Yin Tea), red robe tea series, black tea series, puerh tea series, and tea foods and tea set. The company’s products are positioned as medium and high grade products to be presented as gifts for business, government and festivals, in addition to meeting the demand of daily consumption. Since it expanded into the Xiamen market, the company has aroused a great upsurge of chain partnership in the industry and is speeding up the expansion of chain stores across the country. In 2010, Chuanhe Tea was honorably appointed as the Exclusive Tea for Fujian Pavilion of Expo 2010 Shanghai China and the Exclusive Tea for the Chinese National Table Tennis Team in the Guangzhou Asian Games. The company became the only one in the industry that received honors from Expo 2010 Shanghai China and the Guangzhou Asian Games, which is demonstrative of the company’s brand philosophy of Green, Innovation, Harmony, Progress as well as the substantial development of the company’s brand and strength. At present, the company has established presence in Fuzhou and beyond Fujian Province and is on the way to make its presence all around the country. In the spirit of bravery, innovation, far-sightedness and responsibility, Chuanhe Tea will stick to innovation in product and service and will strive for the leadership in the tea industry through chain operation and sincere cooperation with franchise partners. 和韵天下·品牌篇 Harmony of the World Chapter of Brand P3-P4 企业历程 2008年3月 川和茶正式进入厦门市场 March 2008 Chuanhe Tea made its official presence in Xiamen 2008年5月 川和茶形象店湖光店开业 May 2008 Chuanhe Tea’s image store in Huguang Road was opened for business 2008年10月 冠名赞助第三届阳光斗茶大赛 October 2008 Chuanhe Tea became the title sponsor of the 3rd Sunshine Tea Fight Contest 2008年11月 应邀参与在武夷山举行的第二届茶博会 October 2008 Chuanhe Tea became the title sponsor of the 3rd Sunshine Tea Fight Contest 2009年4月 川和旗舰店厦禾店开业 April 2009 Chuanhe Tea’s flagship store in Xiahe Road was opened for business 2009年9月 川和福州区总店华林店开业 September 2009 Chuanhe Tea’s Hualin head office for Fuzhou area was opened for business 2009年10月 携手27家厦门最大的连锁超市品牌88连锁 October 2009 Chuanhe Tea joined hands with 88 Chain Supermarket, one of the 27 largest chain supermarket brands in Xiamen 2009年10月 川和茶第50家店开业，初步奠定省内外市场网络基础 October 2009 Chuanhe Tea’s 50th chain store was opened for business, laying the primary foundation for its market network in and beyond Fujian Province. 2009年11月 应邀参与在宁德举行的第三届茶博会 November 2009 Chuanhe Tea was invited to the 3rd Tea Expo in Ningde 2009年12月 获得“铁观音加盟连锁十大品牌”称号 December 2009 Chuanhe Tea was awarded the honorary title of “Top 10 Tat-Kuan-Yin Franchise Brands” 2009年12月 成为“质量海西”品牌单位 December 2009 Chuanhe Tea became a brand unit of “Quality Haixi” 2010年1月 川和茶首届茶友会正式成立 January 2010 Chuanhe Tea’s first tea club was founded 2010年4月 荣膺“上海世博会福建馆铁观音指定用茶” April 2010 Chuanhe Tea was appointed with honors as the Exclusive Tea for Fujian Pavilion of Expo 2010 Shanghai China 2010年5月 举办新茶品茗会暨世博新茶发布会 May 2010 Chuanhe Tea held a new tea appreciation workshop & new tea release conference 2010年7月 承办第二届海峡茶艺小姐电视公开赛厦门分赛区 June 2010 Chuanhe organized the contest of the 2nd Strait Miss Tea Art TV Open in Xiamen zone. 2010年10月 荣膺“广州亚运会中国男乒热身赛唯一指定用茶” October 2010 Chuanhe Tea was appointed with honors as the Exclusive Tea for the Guangzhou Asian Games 2010年11月 应邀参加第二届海峡两岸茶博会 November 2010 Chuanhe Tea was invited to the 2nd Strait Tea Expo 2010年12月 入选为“2010年厦门消费者最喜爱的品牌茶” December 2010 Chuanhe Tea was selected as 2010 Xiamen Consumers’ Favorite Tea Brand 2011年1月 精彩亮相首届海峡两岸绿色年货展 January 2011 Chuanhe Teas made its splendid appearance at the 1st Strait Green Foods for the Spring Festival 2011年3月 入选为厦门市首批“诚信经营”示范企业 March 2011 Chuanhe Tea was selected as one of the first-batch model enterprises of “Good-Faith Operation” in Xiamen. 2011年4月 川和茶业正式签约著名影星胡静作为品牌形象代言人 April 2011 Chuanhe Tea officially signed up Hu Jing, a famous movie star as its brand image spokesperson 2011年5月 启动形象代言人发布会暨2011年招商大会 May 2011 Chuanhe Tea launched the brand image spokesperson release conference & 2011 business alliance conference. …… 在广州亚运中国男乒热身赛上，肖翠英总经理向冠军马琳赠送亚运男乒热身赛指定用茶——川和茶“颐园” 第二届海峡两岸茶博会上，海峡茶叶协会会长，原福建省常务副省长张家坤与肖总经理亲切合影 在张天福茶学博物馆开馆仪式上，张天福老先生向肖总经理讲述他所发明揉茶机的原理 福建省外经贸厅副厅长陈少和为川和茶业肖总经理颁发世博会福建馆指定铁观音证书并亲切合影 在广州亚运中国男乒热身赛上，川和茶全体工作人员与由刘国梁率领的马琳、王励勤等中国男乒亚运代表团合 川和产品 P19-20 梅兰竹菊 　　川和梅兰竹菊系列有君梅、君兰、君竹、君菊四款茶，代指梅花、兰花、竹、菊花，人称“四君子”，其品质为：傲、幽、坚、淡。“梅兰竹菊”四君子，千百年来以清雅淡泊的形象，一直为世人所钟爱，同时也成为一种人格品性的文化象征，一如川和茶业的百年品格。 Chuanhe Tea is available in the series of Plum, Orchid, Bamboo and Chrysanthemum, which are dubbed the “four gentlemen” for their characters of pride, seclusion, perseverance, and composure. For centuries, the “four gentlemen” of Plum, Orchid, Bamboo and Chrysanthemum have enjoyed immense popularity as they are commonly associated elegance and composure. They are also cultural symbols for personality attributes, in line with the century-old character of Chuanhe Tea. 君兰　清香铁观音 100g/盒 2000元 君菊　浓香铁观音 100g/盒 2000元 君梅　金骏眉 100g/盒 2000元 君竹　大红袍 100g/盒 2000元 企业加盟 和聚天下·加盟篇 Harmony over the World,Franchising 加盟优势 【从容应对宏观趋势】 随着国家对于食品安全管理以及行业规范化的相关法律法规陆续出台，茶行业经营者必然面对更加严格的市场准入条件和日趋理性的消费者，选择加盟品牌连锁企业，以加盟商的经营优势结合企业的品牌和运营优势，强强联手，从容应对行业格局新挑战。 【品牌优势】 一流的乌龙茶（铁观音）培育基地和一流的生产技术设备，为加盟商提供坚强的后盾保证。川和企业集品牌建设和连锁经营于一体，将为加盟合作伙伴提供营销、物流、广告、培训等多方面的综合支持。 【更快掌握经营管理技能】 川和企业简单化、标准化、专业化、模块化的管理模式，加盟商可以从中获取宝贵的专业知识，从而缩短时间、使加盟合作伙伴更快地掌握经营管理技能。 【川和茶——发展速度更快、推广力度更大、配合程度更高】 1、川和茶在短短三年时间内发展门店近百家，速度在同行业内遥遥领先，可谓茶行业的“一匹黑马”； 2、自成立以来川和茶通过大力度的宣传与推广，共获得大小荣誉二十余项，尤其是2010年借势世博会、亚运会获得茶行业的唯一“双高荣誉”，这些高密度的推广显示了川和茶品牌运作的成熟； 3、川和茶目前拥有一支优秀的运营管理团队，从加盟咨询、考察、装修、开业到后期的培训和营运支持，川和茶团队都将紧密配合加盟商，推动川和茶事业的持续健康发展。 [Chuanhe Tea – Faster Growth, Stronger Promotion, and Greater Support] 1.Chuanhe Tea has opened nearly a hundred outlets over a short three-year period. Its expansion is the fastest in the tea industry, making the company a dark horse in this particular industry. 2.Since its inception, Chuanhe Tea has launched vigorous advertising and promotion campaigns, and has secured more than twenty honorary titles. In 2010, Chuanhe Tea captured the two most prestigious titles for the tea industry by associating itself with the World Expo and the Asian Games. These frequent campaigns demonstrate the sophistication of Chuanhe Tea’s branding operations. 3.Chuanhe Tea is armed with a top-notch operation and management team. The team will provide comprehensive support for franchisees throughout the process of business consultation, fact-finding visits, furnishing and decoration, business opening, and subsequent training and operations, thereby sustaining the healthy growth of business. P25-P26 企业加盟 加盟形式 【形象店】 加盟对象特征：有一定社会资源背景和客户渠道，具备相对的经济实力，热爱茶文化，能在商业经营中结合茶文化传播和推动。 Requirements for Franchise Partners: having certain social resources and customer channels, relatively good economic strength, enthusiastic about tea culture, able to promote and spread tea culture in business operation 【社区店】 　　加盟对象特征：首次创业，经济实力较好，立志于将门店经营作为主要事业，对茶行业有一定认识并具备茶叶鉴赏能力。 Requirements for Franchise Partners: setting up business for the first time; good economic strength, determined to run the chain store as primary business, having some knowledge of the tea industry and having the ability to appreciate tea leaves. 【区域代理】 　　加盟对象特征：有茶行业从业经验或企业经营管理经验，有较强的经济实力，与川和发展理念高度吻合，有一定的团购客户资源和良好的当地政商关系背景。 Requirements for Franchise Partners: having working experience in the tea industry or having experience in enterprise management, excellent economic strength, appreciating Chuanhe’s development philosophy, having certain group-buying customer resources and good connections with local enterprises and governments 【合作伙伴】 　　加盟对象特征：已有茶叶单店，有一定客户资源和茶叶店经营管理经验，欲通过加盟实现店铺品牌化经营转型和提升。 Requirements for Franchise Partners: having tea stores, having certain customer resources and experience in tea store management, seeking shift to brand operation and improvement through franchising 加盟服务 【川和茶业八大重点服务】 1、统一的专卖店VI形象设计 　　川和茶业提供整套VI规范，统一视觉形象。加盟商可享受总部统一的广告策划宣传和媒体广告支持。 2、统一的品牌推广宣传策划 　　川和茶业荣获铁观音行业十佳连锁品牌、厦门消费者最喜爱品牌茶、上海世博会福建馆指定铁观音用茶、广州亚运会中国男乒热身赛唯一指定用茶等荣誉，这些将与合作伙伴共享。此外，总部不定期参加大型展会和统一策划促销广告活动，大力度地提升品牌知名度和品牌形象。 3、统一的专卖店促销活动 　　川和茶业领先于行业的设计生产能力以及实用的营销战略规划，在各个节庆点提供统一的促销活动策划及执行支持，包括海报、促销品等宣传资料，为各加盟商提供合作双赢的强大后盾。 4、统一的销售培训督导 　　川和茶业对加盟店员工进行专业知识和经营管理培训，定期派人员对加盟店进行交流巡查和经营指导。包括：专业知识（含茶艺、茶叶、茶具、茶文化）、经营管理、销售技巧、客户管理、物流管理（进销存管理）、经营设备的正确使用、产品陈列摆放等。 5、统一的专业运营模式 　　川和茶业对整套业务体系从选址到开业营运制定标准化和专业化运营模式，供加盟店经营使用，提供企业画册、招商手册、产品手册、店铺管理制度、员工培训手册、企业月刊等物料支持。 6、统一的物流配送 　　川和茶业实行全国统一配货，总部负责向全国各加盟商提供物流管理及配送服务。并允许加盟商根据经营需要及销售的实际状况，对部分产品进行调、换货。 7、统一的售后服务支持 　　川和茶业推行400免费服务热线，凭借现代化的物流配送平台和进销存管理系统，实行不定期的市场督导维护，准确把握客户销售信息，提供及时、专业、科学的货品配送和服务指导。 8、统一的产品研发 　　激烈的市场竞争环境对茶行业的产品研发提出了更高的要求。川和茶业，发挥多年茶行业技术经验，严密制定和调整每一份产品研发案，专人的项目管理、市场监测，能够找准市场需求进行产品项目的策划、组织运作。总部每年不断开发新产品、包装，根据不同的市场热点，推出各类消费者喜爱的茶叶、茶食品。 加盟流程 【加盟咨询】了解“川和”企业文化，特许加盟信息，索取相关资料； 【参观考察】申请人经企业初步审核认可后，参观考察“川和”门店、公司，双方就加盟事宜进行详细洽谈； 【提出申请】详实填写《川和茶业加盟申请表》，初步确立合作意向； 【资格评审】对意向加盟合作伙伴进行加盟资格评审，确认后对加盟区域进行实地考查，并协助评估其商铺选址； 【合同签署】双方正式签定《特许经营合同》，加盟商缴纳加盟金及保证金，并根据合同条款，提交身份证复印件、 企业营业执照等相关资料； 【设计装修】加盟商提供商铺平面图、店面照片、尺寸等，公司协助设计、装修督导、员工培训等； 【验收开业】工程验收、开业筹备、试营业、正式营业。